The Pink Palm is one of 29 participating stores in the 11th annual Boutique District Warehouse Sale set for Feb. 6 at the Westin Alexandria Hotel.
The Old Town Boutique District will hold its annual Warehouse Sale Feb. 6 at the Westin Alexandria Hotel, a change in location from last year’s sale, which was held at the George Washington Masonic Memorial.
“We’ve outgrown the space of the Masonic Temple, which necessitated our move to the Westin,” said Elizabeth Todd, owner of the Shoe Hive and founder of the sale. “We have more stores than ever. Not only are merchants from Alexandria participating but also many from D.C. as well.”
Founded by Todd in 2005, the sale has also grown in attendance, which now averages more than 1,000 shoppers throughout the day.
“This is the longest running sale of its kind in the region,” Todd said. “We like to call it the Super Bowl of shopping since it usually takes place on the Saturday of Super Bowl weekend.”
According to Todd, there are 20 boutiques participating in this year’s sale, which will take place from 9 a.m. to 4 p.m.
“A lot of the same shoppers return each year,” Todd added. “Mothers and daughters, girlfriends — many are very loyal and make it an annual outing, which speaks volumes for the longevity of the event.”
Participating merchants include: Betsy Fisher, Bishop Boutique, Blue Elephant, Coco Blanca, Duchess M, Estiletta, Eye2Eye, Fornash, Gossypia, J. McLaughlin, Kiki Lynn, Lokal5, Lululemon, Mystique Fine Jewelers, Olio Tasting Room, Queen Bee Designs, Periwinkle, Pink Palm, Sara Campbell, She’s Unique, Sherman Pickey, Stuart Nordin, The Shoe Hive, The Tea and Spice Exchange, Top it Off, TSALT and Wrabyn.
There will be limited street parking but garages in the area will be open with most charging $5 for the entire day. A free shuttle will also run from the King Street Metro. There is no cost to attend the sale.
“We are still the only sale of its kind in the area that does not charge to attend,” Todd added.
The event will also give away four early entries into the Warehouse Sale. Visit www.AlexandriaWarehouseSale.com or Facebook at www.facebook.com/ALXWarehouse for details.