October 23, 2013
Bodice-ripper or promotional campaign? Some love the city's new marketing campaign while others feels it’s a bit racy.
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First it was Fun Side. Then it was Charmville. Now Alexandria is extraordinary.
First Alexandria was the Fun Side of the Potomac. Then it was Charmville. Now Alexandria is being sold as "extraordinary" in a new $1.6 million destination advertising campaign that hopes to generate overnight stays by targeting people within a five-hour drive radius.