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Kitchen Makeover Tour to Landmark Mall

Consumers can learn easy, cost-effective ways to redecorate.

Homeowners looking to update their kitchen without the hassle and expense of a major remodel need look no further than their local mall. The Hamilton Beach Go Counterscaping Tour is visiting malls up and down the East Coast this fall to demonstrate how consumers can easily spruce up their kitchens. The show will be stopping at Landmark Mall in Alexandria later this month.

“‘Counterscaping’ is a term Hamilton Beach coined to explain how homeowners can completely change the look of their kitchen by focusing on color, small kitchen appliances and other coordinating decorative items,” said Kirby Kriz, senior manager, communications, Hamilton Beach. “Our traveling Go Counterscaping Tour gives homeowners a jump-start on how to achieve the kitchen style they desire, whether it’s French, classic country, retro or urban.”

The Hamilton Beach Go Counterscaping Tour comes complete with a 44-foot rolling kitchen displaying multiple kitchen designs. Here, guests can participate in a brief kitchen consultation with a local interior decorator on how they can counterscape their kitchen.

“Our experts staffing the tour will provide practical advice on redecorating the kitchen,” Kriz said. “Depending on their situation, for example, some homeowners may consider changing paint color and cabinet hardware, while others can accomplish an inexpensive kitchen facelift with new window treatments and area rugs to camouflage an outdated floor.”

Aside from offering numerous decorating tips from professional designers, the Go Counterscaping Tour features Hamilton Beach’s new collection of colorful small kitchen appliances — Eclectrics. The Eclectrics line includes a stand mixer, drink mixer, toaster, blender and coffeemaker, which consumers can purchase in coordinated colors like Moroccan Red, Intrigue Blue, Pineapple, Apple — think Granny Smith, Sugar and Black Licorice.

“The small kitchen appliances we use every day take space on our countertops and influence the look of our kitchens,” Kriz said. “With Eclectrics, we’re suggesting that there are more options than the typical mix of black and white appliances that don’t really add to the room’s decor. By choosing a coordinated line of appliances in their favorite color, consumers have an easy start to counterscaping the kitchen.”