With a new Dunkin’ Donuts opening in the Engleside area of Mount Vernon, this national chain may make the owners of nearby Mom and Pop shops nervous but not the family members at Postres Victoria Bakery right next door.
In fact, it’s just the opposite, said Karla Santos, one of the bakers behind the counter. “It will bring in more customers for us,” she said. The handcrafted variety of pastries they serve and the custom “Boba Milk Tea,” are popular with their customers.
Boba Milk Tea is a specialty tea with origins from Taiwan that is also known as "bubble tea." The secret is the tapioca balls called "pearls," that are added after brewing for a unique taste. Postres is one of the only places in Mount Vernon that serves this tea.
Dunkin’ Donuts are popping up all around the area and it’s a familiar site to many, but Santos is confident, pointing at a wall of tissue-paper flowers she and some of the others made. If the customers are looking for variety with an El Salvador flavor, Postres has it.
The specialty bakery items and drinks are their key, said Sheina Waddell at the Community Business Partnership located in Springfield. “She sells items they (Dunkin’) won’t sell,” said Waddell, who recommended a few business strategies to help this small business survive. That included increasing their visibility, running promotions in their marketing efforts and working with the shopping center’s leasing management company to see what they can do to help.