Ourisman Chantilly Toyota actually opened for business over Memorial Day weekend, but it held its official, grand-opening ceremony last Wednesday, Dec. 4.
That way, Yoshimi Inaba, president and CEO of Toyota Motor Sales USA, was able to attend. He cut the ribbon on the new dealership and presented a Samurai sword to Ourisman Chantilly Toyota majority owner Danny Korengold.
The business was the first to open in the colossal, 53-acre Dulles Auto Park, off Route 50 west (near Lee Road) in Chantilly. Its sales department is open Monday-Saturday, 9 a.m.-9 p.m., and Sunday, 11 a.m.-5 p.m. The service department is open Monday-Friday, 8 a.m.-9 p.m., and Saturday, 8 a.m.-4 p.m.
"We're excited about the new facility and business has been very good," said Frank McCarthy, general sales manager. He attributes it to the strength of the Toyota product, the excellent location and all the amenities the new place has to offer.
It's on a 7 1/2-acre lot with ample customer parking, a state-of-the-art customer lounge with satellite TV, a play room for children and a separate business lounge where customers may use designated Internet hookups. There's a climate-controlled, drive-in service area, plus a carwash to deliver clean vehicles to customers after purchase or servicing.
McCarthy says several things set Ourisman Chantilly Toyota apart from other dealerships. It offers free, two-year/24,000-mile, scheduled maintenance with the purchase of any new vehicle and provides customers free loaner cars while it's being done.
It also offers a three-day, money-back guarantee on new-vehicle sales. "If, for some reason, customers have a change of heart, they're welcome to bring the car back — no questions asked," said McCarthy. "We've created a comfortable, low-pressure, sales environment."
Ourisman Chantilly Toyota also gives a 105-percent lowest-price guarantee to insure the customers that its pricing is very competitive. Said McCarthy: "If they buy a car from us and then get a bonafide, written offer that was less [than ours], we'd pay them 105 percent of the difference."
In addition, the facility offers free shuttle service to Fair Oaks Mall and other local destinations while customers' cars are being serviced. Since the location is so close to the Route 50/28 intersection, it's accessible to people from all around. And the whole business layout is consumer-friendly.
"It's part of the Dulles Auto Park, which will potentially be seven dealerships in a half-mile circle, so it'll be a nice place for consumers to, literally, go door-to-door and shop for vehicles," said McCarthy. "It's almost like being at the mall — you've got a lot of the major vehicle brands represented all in one auto park."
Brown's Dulles Dodge just opened there and Ford is slated to open its doors next Monday, Dec. 16. Chrysler-Plymouth and Jaguar are also expected to set up shop there, said McCarthy.
Ourisman Chantilly Toyota has about 75 employees, more than 200 new cars currently and 80 used cars. "Toyota quality is a good selling-point for us," said McCarthy. "And we have 17 models to choose from, so there's something for everybody." That includes five SUVs, such as the new 4Runner, plus the Matrix sports wagon. "We encourage people to come by and see our new facility," said McCarthy. "We're very proud of it."