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Week in Herndon

Town of Herndon Adopts Brand Identity

The Herndon Town Council has approved a resolution adopting a brand identity for the town that, in the words of the resolution, will further the growth of the town’s commercial sector as well as its desirability as a place to live and visit.

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In consultation with the advisory committee, Trialogue developed a logo for the town’s new brand.

Creation of a brand identity for Herndon was among the recommendations of the town’s Economic Development Task Force, convened in 2011 to develop strategies for enhancing the town’s commercial sector and its relationship with town businesses. Subsequently, the Brand Advisory Committee was appointed by Town Manager Art Anselene to offer direction and counsel throughout the brand strategy project; members of the committee include Mayor Lisa C. Merkel, former Mayor Stephen J. DeBenedittis, and a group of marketing executives, organizational representatives, town residents and others who dedicated time and expertise to the project.

Washington, DC-based Trialogue Studio conducted the brand strategy project on behalf of the town. In consultation with the advisory committee, Trialogue developed a logo for the town’s new brand.

FISH Hosts Musical Reception

Herndon-Reston FISH, which stands for Friendly Instant Sympathetic Help, hosted a musical reception to honor their donors and volunteers Sunday, Sept. 23 at the Dominion Virginia Headquarters. The event, which was attended by about 70 people, recognized the people who have helped the nonprofit continue its legacy after more than 40 years.

“We were determined to have an appreciation event that wouldn’t use any of FISH’s funds,” said Janet Hyman, president of the board of directors. “Our board brought the food, and Dominion was nice enough to donate their facilities.”

Longtime volunteers Barbara Cavinee, Anne Wellborn were honored at the reception, which also featured performances by singer Beverly Cosham of Reston, her accompanist Felicia Kessel-Crawley and cello player Chiara Savage.

FISH provides people in the Herndon and Reston area with emergency assistance, in the form of emergency bill payments, medical expenses, transportation and more.

They will commence their holiday basket program Oct. 27, where toys and food for those in need will be collected at local schools and other locations.

Their annual fundraiser, the FISH Fling, will be held Saturday, April 20 at the Crowne Plaza Dulles Hotel in Herndon.

More information is available at www.herndonrestonfish.org.

Herndon Parks and Recreation Department Honored

On Sept. 21, 2012, the International Festivals & Events Association (IFEA) recognized the Herndon Festival at the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA’s 57th Annual Convention & Expo, in Denver, Colo., Sept. 21-23, 2012. The Herndon Parks and Recreation Department, which produces the Herndon Festival, was presented with three prestigious IFEA Pinnacle Awards. Awards for the Herndon Festival were won in the following categories for events with budgets ranging from $250,000 to $749,999.

*Gold Award—Best Street Banner Award

*Gold Award—Best T-Shirt Design for Herndon Festival Special Design

*Bronze Award—Best Festival/Event Mobile Application

“The parks and recreation department staff, and the large cadre of Herndon Festival volunteers, work diligently to produce an event the entire Herndon community can be proud of. To be recognized by our peers as achieving the level of excellence we aspired to gives us great pride and pleasure, and reaffirms our commitment to making the Herndon Festival unique and special every year,” said Cindy Roeder, Director of Herndon Parks and Recreation.

This professional competition draws entries from among the world’s top festivals and events.

Fall Clean-up Scheduled for Oct. 15-19

Annual fall clean-up, curbside collection of large items throughout the Town of Herndon’s residential areas, will be held Monday, Oct. 15 through Friday, Oct. 19. Pickup is on normal trash day only. Items are to be placed at the curb by 7a.m., for pickup, but no earlier than 24 hours prior to collection.

Examples of items that will be picked up during the fall clean-up:

*Appliances (remove doors)

*Furniture

Plumbing fixtures and auto parts weighing less than 50 lbs. Maximum two tires per household.

*Limited amount of building materials (approximately one cubic yard, lengths not to exceed four feet)

Examples of items that WILL NOT be picked up during the fall clean-up:

*Yard waste

*Auto parts in excess of 50 lbs.

*Large quantities of building waste

*Household hazardous waste

Department of Public Works, HYPERLINK "mailto:Public.works@herndon-va.gov" Public.works@herndon-va.gov, 703-435–6853.