March Art Reach is in full swing at the Target Gallery, and Friday, March 16 offers an opportunity to purchase panel works by local artists at steep discounts. With 100 percent of proceeds set aside for outreach projects, the event also promises to help fund important programs that benefit the community.
"This is a great opportunity for people who want to start a collection, a normal price for some of the artists might be two or three times higher, " said Mary Cook, gallery director with the Target Gallery. "It’s amazing how many people in the community want to support by buying art."
Money raised from the event contributes to community outreach efforts by the Target Gallery.
"We’re connecting people in the community, raising awareness for arts and our mission.".
— Nicole Johnson, NOVA community director with the March of Dimes
Plans include a weeklong workshop to support survivors of war trauma through art therapy, as well as programs that help the homeless get back on their feet.
Event organizers have also teamed up with the March of Dimes, an organization devoted to a world of healthier and stronger babies.
"We’re connecting people in the community, raising awareness for arts and our mission," said Nicole Johnson, NOVA community director with the March of Dimes. "We’re using this as an opportunity to tell people about our events."
Ten percent of all proceeds will go directly to the March of Dimes, and mission families will be on site to share their success stories and put a face to the trials of premature birth.
"Our son Henry was born in 2010 three months early, it was unexpected and we were thrown into the prematurity discussion," said Sara Raak, 2012 mission ambassador to the capital area. "We want to support other Alexandria families, and to talk about the amazing research the March of Dimes has funded."
On Friday, March 16 the Target Gallery at the Torpedo Factory will host an art party, complete with music, a "wing off" competition, and $100 works by local artists. The event starts at 7 p.m., and tickets are $15 in advance, $20 at the door. For more information visit: torpedofactory.org/galleries/target.htm.
The Target Gallery has a set a goal of raising $10,000 by selling 10X10 panels donated by Torpedo Factory artists. The works will sell for $100 on Friday and would-be collectors have until Sunday, March 18 before the exhibit is taken down.